Wherever possible, create descriptions that accurately describe the Identical or similar descriptions on every page of a site aren't helpful when individual pagesĪppear in search results. If you want to add a meta tag to your website, search for instructionsĪbout modifying the of your page on your CMS (for example,Ĭreate unique descriptions for each page on your site Settings page or some other mechanism to tell search engines about meta tags. Instead, your CMS might have a search engine Your HTML directly, or you might prefer not to. If you use a CMS, such as Wix, WordPress, or Blogger, you might not be able to edit Long a meta description can be, but the snippet is truncated in Google Search results as needed, They are like a pitch thatĬonvince the user that the page is exactly what they're looking for. A meta description tag generally informs and interests users withĪ short, relevant summary of what a particular page is about. Snippet in search results, if we think it gives users a more accurate description than would be possible purelyįrom the on-page content. Google will sometimes use the tag from a page to generate a Best practices for creating quality meta descriptions The page from being shown in a snippet by using the data-nosnippetĪttribute. To specify the maximum length for your snippets, use To prevent Google from displaying a snippet for your page in search results, use the Search results, or let Google know about the maximum lengths that you want your snippets to be. You can prevent snippets from being created and shown for your site in How to prevent snippets or adjust snippet length Meta description tags: Google sometimes uses tagĬontent to generate snippets, if we think they give users a more accurate description than can.Learn more about how rich results can improve your site's listing in search results. Site owners have two main ways to suggest content for the snippets that we create:ĭata to your site to help Google understand the page: for example, a review, recipe, business, Might show different snippets for different searches. Preview the page content that best relates to a user's specific search. Snippets are automatically created from page content. You can help improve the quality of the snippetĭisplayed for your pages by following the best practices for creating While we can't manually change snippets for individual sites, we're always working We may also use informationįound on the page, or create rich results Uses a number of different sources to automatically determine the appropriate snippet, includingĭescriptive information in the meta description tag for each page. Other properties (for example, Google News). A snippet is the description or summary part of search result on Google Search and
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